Digital Marketing
Results-driven strategies that turn audiences into customers.
Digital advertising is all about getting your business seen by the right people at the right time. Through targeted online campaigns, we use Meta to drive traffic, boost visibility, and generate measurable results. It’s a powerful way to connect with potential customers where they already spend their time—online. Whether you’re looking to increase brand awareness, grow sales, or reach a new audience, digital ads offer flexible, data-driven strategies that deliver real impact. In today’s digital world, it’s an essential part of growing and staying competitive.
CASE STUDY
How We Drove Local Awareness and Increased Bookings for a Small Restaurant
See how we built a full-funnel Meta Ads strategy from scratch — spanning Awareness, Consideration, and Conversion campaigns — to help a local restaurant attract new customers and grow consistently.
Industry: Hospitality / Food & Beverage
Platform: Facebook & Instagram
Service: Meta Ads Strategy & Campaign Management
Overview
Client: Lara’s Eatery — a small local farm to table restaurant
Goal: Build brand awareness, increase local reach, and drive more table bookings from new customers.
Scope: Created and managed new Meta Ads campaigns, including full-funnel strategy and creative development.
The Challenge
As a small local restaurant, Lara’s Eatery had minimal online presence and limited advertising history, relying mostly on word-of-mouth and repeat customers. They needed a fresh digital approach to reach nearby diners and convert them into regular visitors.
| METRIC | BEFORE | AFTER | CHANGE |
|---|---|---|---|
| Monthly Reach | 250 | 1,000 | +300% |
| Click-Through Rate (CTR) | 0.8% | 2.2% | +175% |
| Engagement Rate | 1% | 2.8% | +180% |
| Bookings from Ads | 10 | 26 | +160% |
“We didn’t expect Facebook and Instagram ads to make such a difference. Within weeks we started seeing new faces and consistent bookings”
Lara, Chef & OwnerThe Strategy
Awareness Campaigns:
Introduced the restaurant to locals within a 10 km radius using engaging food visuals and short videos highlighting ambiance and signature dishes.
Consideration Campaigns:
Promoted menu specials, customer reviews, and behind-the-scenes stories to build familiarity and engagement.
Conversion Campaigns:
Used retargeting ads for people who engaged with previous posts or visited the website, encouraging direct reservations via Messenger or booking links.
Creative Development:
Designed new ad creatives with clear CTAs — “Book a Table,” “Reserve Now,” “See the Menu.”
Geo-targeted Optimization:
Focused on nearby zip codes and optimized for lunch and dinner hours for maximum impact.
